Vidlet

UX/UI Product Design & Management

2017 - present :: San Francisco, CA

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Hired at Vidlet to evaluate and refine their current product systems and expand how they communicate with clients, recruits, and internal users. Vidlet delivers high worth, qualitative research insights, via mobile videos, direct from real-life users worldwide.

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• Internal recruiting product from database to customizable surveys

• Mobile-first platform for Vidlet recruits to build profile/data and stay in touch

• Mobile app update initiatives and client deliverable websites

• Research platform redesign; updating how researchers review video submissions, creates themes, and edit videos for client presentations

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Responsible for product management; communication between stakeholders and technology team, prioritizing product functionality, scheduling sprints & deployments, and market evaluation of product against competitors.  

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General Assembly - UX intensive

Certificate course at General Assembly in San Francisco to refresh my skills with the most current applications and methodologies in UX/UI design and product management.

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Freelance/Trainer/Family 

2008 – 2017 :: Oakland, California

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I started my family, my personal training business, and freelance projects. I used all the roles of UX to successfully understand, motivate, inspire, profile, interview, brand manage, cajole, encourage, and otherwise convince people of all ages, and fitness levels to keep going.

 

Freelance projects: PCAskin, Seton Palo Alto, and Peralta Foundation of Colleges.

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texturemedia (purchased by CP&B in 2008)

Interactive Design Director

2002 – 2008 :: Boulder, Colorado

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Managed a team of interaction designers. Created complete digital strategies with visual team, account managers and clients. Developed all user experience interactions throughout each project – from creative strategies and concepts, to sitemaps, prototypes and wireframing, to user testing and final production. Collaborated with the team of designers to create award-winning visuals and managed relationship between creative disciplines and technical teams.

 

Clients include: PENTAX, Marmot, Montrail, AspenSnowmass, Crocs, Mossy Oak, Wells Fargo, Pronghorn Resort, and Kaiser.

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Sapient

Design Director

2001 – 2002 :: Denver, Colorado

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Developed strategies for implementing brand standards on interactive applications. Created screen concepts, graphic design implementation, site architecture, and research/user testing plans to facilitate ease-of-use and consumer understanding of complex systems and site content. Managed staff and client presentations.

 

Clients include: Janus Financial, UPS Online, and Mazda

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Saatchi & Saatchi

Senior Art Director

1999 – 2001 :: San Francisco

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Created integrated campaigns for interactive, print, and television mediums to best communicate the clients’ brand strategy. Designed initial concepts, online promotions, and media recommendations. Oversaw photo shoots and globalization plans. Managed graphic design and technical production of all projects. Responsible for creative presentations and pitching new business.

 

Clients include; Proctor & Gamble (Olay, Oldspice, PUR), HP, and Barclays

 

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NIA Creative

Art Director

1996 – 1999 ::  Mountain View, California

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Responsible for all aspects of design for creative department: identity, collateral, marketing initiatives, web sites, multimedia. creative presentations, concept development, initial designs, photo and video shoots, managing designers and production process, partnership with technical development team, proposal writing, quoting, budgeting and timelines. Trained sales personnel how to approach interactive with clients, pitched new business, and represented entire creative department on company management team.

 

Clients include: Adobe, Sun Microsystems, Lockheed Martin, Lam Research, Quantum, and SGI

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Rhode Island School of Design