PENTAX IMAGING (texturemedia, Boulder, Co)
What began as a complete overhaul of their US based corporate website structure and content became a deep dive into the problem of "How can Pentax increase their market share in the consumer products division of cameras and sport optics?"
USER INSIGHTS
I worked with the account team to lead a combination of user interviews, customer surveys, best practice comparisons and competitive analysis to uncover users brand perceptions, and purchase motivations.
EXPERIENCE STRATEGY AND VISION
I created a framework to divide their top consumer products into individually targeted websites which could focus on the needs of each user group and create a broad interactive presence on the internet.
PROTOTYPES, FEATURES AND
VALIDATION
I worked with the design team to draw up multiple rounds of prototypes and feature sets to test with stakeholders and users.
DEFINE USER INTERACTIONS
I built sitemaps, wireframes, design specifications, feature definitions and user testing flows. I presented to stakeholders account team, and executives throughout the project cycle. I worked across teams with designers and tech builders to ensure quality and production value.
